De Bortoli
Introduction
De Bortoli partnered with us to expand its visibility in the Chinese market and drive in-store conversions at Sam’s Club.
- Influencer Strategy
- KOL/KOC Marketing
- Video Content Creation
We created an integrated KOL campaign that blended offline brand storytelling with digital engagement, showing that wine can be approachable, versatile, and enjoyed by everyone.
Our Strategy
We designed a multi-layered influencer strategy focused on both brand storytelling and purchase conversion.
Our approach:
- Produced a brand video (subtitled and non-subtitled) for Sam’s Club placement and social use
- Collaborated with 54 KOLs and 20 KOCs across categories: lifestyle, outdoor, mixology, daily vlogging, food, and senior content
- Integrated content across both brand discovery and purchase-ready moments to highlight the wine’s everyday appeal
70+
KOLs and KOCs
Millions+
Impression
2000k+
Social Interactions
We turned a simple bottle of wine into a story that people wanted to share. A summer experience that lived both online and in-store, where connection met conversion.
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